Professor David Levy, Director of the Reuters Institute for the Study of Journalism at the University of Oxford.
In this keynote presentation David Levy uses international data from the Reuters Institute Digital News Report to explore some of the new challenges that Public Service Broadcasters (PSBs) face including the problems of maintaining trust and credit for their content in the new distributed digital environment. He will then draw on new research to offer some ways in which public service media organisations might understand the drivers of trust online and reflect on how to maintain trust in an increasingly fragmented and complex world.
Download the slides (in .pdf format) from the keynote presentation.
Search previous papers on this topic in APO’s Communication Policy Research collection.