Is future-proofing in media and journalism possible?
The constant hype around changing media technologies and practices has affected the way different stakeholders appreciate the future. Investment in new skills and technology involves a risk-based calculus: is the ‘next’ media technology worth investing in when there is always going to be a ‘next’?
There are different ‘futures’ involving different frames of reference. Educational frames occur over three to five years for large-scale changes, which are at odds with commercial considerations working at faster rates of change and market-oriented popular or entertainment-based frequencies that change in ‘real time’.
This plenary panel will present their respective perspectives on future challenges.